Building a Wrestling Character: What Happened When We Taught It Live
A couple of weeks ago we spent two hours on a call with a group of begginers from Hero Pro Wrestling and Dream Pro Wrestling, going through our character creation guide from the first page to the last. Live. Question by question.
I wasn't there to fill it out for them. I was there to explain why each question is on the page in the first place, before anyone tried to answer it.
That distinction is most of the job. Anyone can hand a rookie a worksheet and tell them to write down a name, a color, a catchphrase. What's harder, and what actually matters, is getting them to understand why those questions come in that order, and why skipping straight to the name is usually where a character starts falling apart.
The problem most gimmicks have
It's rarely a design problem. Most characters that don't work aren't badly drawn or badly dressed. They just never had a reason behind them. Someone picked colors because they looked good on camera, or a name because it sounded cool, without ever answering the question underneath all of it: why does this person get in the ring, and what do they actually want the crowd to feel when they do?
When that question goes unanswered, the crowd can tell, even if they couldn't explain what's missing. And when it is answered, everything else, the name, the gear, the way someone cuts a promo, tends to fall into place around it instead of being bolted on afterward.
That's the whole premise behind the guide, and it's what we spent two hours walking through with the group in Italy: the why before the what.
What the guide actually covers
Without giving away the full thing here, since you can grab it for free below, it walks through eight parts:
The Why — the reason someone gets in the ring, before anything else gets decided
Alignment — face, heel, or tweener, and how you actually want to relate to a crowd
Inner Life — the fears, wants, and contradictions nobody in the audience sees directly
Outer Life — the public version of the character versus the private one
Name and Origin — where the name actually comes from, not just how it sounds
Visual Identity — colors, props, gear, and the reasoning behind each choice
How It Plays Out in the Ring — moveset and promo style built from personality, not the other way around
A Final Checklist — a gut check before anyone takes the character out in public
Plus a quick glossary of common archetypes at the end, for anyone who wants the vocabulary without turning it into a template to copy.
What two hours of doing this live actually looks like
Going through it on a call instead of handing it over as a PDF changes the exercise. When a question makes someone stop and think for a second too long, that's usually the moment worth sitting in, not rushing past. Explaining the reason behind a question, instead of just asking it, gives people permission to actually sit with an honest answer instead of writing down whatever sounds good.
That's really what this guide is for. Not a form to fill out once, but a way to rule out the version of a character that was never going to hold up in front of a crowd, before you find that out the hard way in front of one.
Get the guide
The full guide is free to download below. Print it, fill it out, come back to it in different times during your career, and see what still holds up, what has evolved, what has stayed and what’s definetly gone.
Download the Character Creation Guide
If you run a wrestling school and want me to walk your rookies through it the same way we did in Italy, or you want to work through your own character one on one, reach out. I’m always up for another room full of people asking themselves better questions and build a better wrestling scene together.

