running the ropes
Where creativity meets professional wrestling.
Every post is built from real experience, inside the ring and behind the desk. Gear, branding, image, marketing, everything that shapes how a wrestler looks and feels to the world.
This is where the visual side of the business gets the attention it deserves.
Wrestling merch that doesn’t look like wrestling merch & That's Why It Works.
My best-selling shirt doesn't lead with my name, my catchphrase, or anything you'd expect from a wrestling tee. It leads with intention. In Part 3 of the Create Your Wrestler Merch series, I break down every decision behind a design that sells to the die-hard fan and the complete stranger equally, and what that means for how you should be thinking about your own merch.