running the ropes

Where creativity meets professional wrestling.

Every post is built from real experience, inside the ring and behind the desk. Gear, branding, image, marketing, everything that shapes how a wrestler looks and feels to the world.

This is where the visual side of the business gets the attention it deserves.

How to design wrestling gear on a budget (without looking amateur)
Luis Amaro R. Luis Amaro R.

How to design wrestling gear on a budget (without looking amateur)

A question from the comments took me back to my debut run: no budget, no gear, no clue. Here's what I learned about building a wrestler's look from nothing, why John Cena, Darby Allin and Orange Cassidy prove basic doesn't mean thoughtless, and why the concept always matters more than the price tag.

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A Full Season of Posters for Resist Pro Wrestling
Luis Amaro R. Luis Amaro R.

A Full Season of Posters for Resist Pro Wrestling

Every poster for Resist Pro Wrestling started with one question: why does this need to exist? A full season recap of concept, branding, and the design process that connects a poster to everything that comes after it, titantrons, teasers, and the identity of the show itself.

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