running the ropes
Where creativity meets professional wrestling.
Every post is built from real experience, inside the ring and behind the desk. Gear, branding, image, marketing, everything that shapes how a wrestler looks and feels to the world.
This is where the visual side of the business gets the attention it deserves.
Good Posters Sell Tickets
10 years as an Art Director. Active professional wrestler.
There aren't many people who can talk about wrestling poster design from both sides, the creative brief and the locker room.
So I did.
Why wrestler photos matter more than you think, what a concept actually means in this context, and why a bad poster can kill a show that deserved a full building.
What Merch Should You Actually Make?
Before you spend a dollar on wrestling merch, you need to answer one question: what do you actually have to work with?
Before you spend a dollar on wrestling merch, you need to answer one question: what do you actually have to work with? Not every product is right for every wrestler, and the wrong choice is money you're not getting back. This is Part 1 of the Create Your Wrestler Merch series: how to read your own brand and build from what's already strong.