running the ropes
Where creativity meets professional wrestling.
Every post is built from real experience, inside the ring and behind the desk. Gear, branding, image, marketing, everything that shapes how a wrestler looks and feels to the world.
This is where the visual side of the business gets the attention it deserves.
The Brand That Cracked Wrestling
Every few months a brand drops a wrestling collab, and most of them miss. In 2002, NIGO — the designer behind BAPE — took a different route, building his brand directly into the world of All Japan Pro Wrestling instead of just printing it on a shirt. The result: a lesson in the difference between invading a world and understanding it.
A Full Season of Posters for Resist Pro Wrestling
Every poster for Resist Pro Wrestling started with one question: why does this need to exist? A full season recap of concept, branding, and the design process that connects a poster to everything that comes after it, titantrons, teasers, and the identity of the show itself.
Good Posters Sell Tickets
10 years as an Art Director. Active professional wrestler.
There aren't many people who can talk about wrestling poster design from both sides, the creative brief and the locker room.
So I did.
Why wrestler photos matter more than you think, what a concept actually means in this context, and why a bad poster can kill a show that deserved a full building.
What Merch Should You Actually Make?
Before you spend a dollar on wrestling merch, you need to answer one question: what do you actually have to work with?
Before you spend a dollar on wrestling merch, you need to answer one question: what do you actually have to work with? Not every product is right for every wrestler, and the wrong choice is money you're not getting back. This is Part 1 of the Create Your Wrestler Merch series: how to read your own brand and build from what's already strong.